[This article has been auto-translated from our Dutch blog]
We are regularly asked why science communication is actually necessary. More and more subsidians make the ‘communication’ component compulsory within a scientific application. However, not all scientists are intrinsically convinced that it is useful – let alone necessary – to make their research more visible and understandable to the outside world. That’s why we put together a top-7 of the best videos that address the usefulness and necessity of science communication.
1. Why communication goes wrong…and how to fix it
In this captivating Tedx Talk, communication expert Tim Pollard unravels why and how most communication goes wrong. He provides some useful tips on how you can communicate at the highest level, even as a scientist. Pollard is not only an entrepreneur but also the author of the bestseller The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design.
2. The Science of Science Communication
Concise, beautifully designed animation in which the importance of science communication is briefly and powerfully explained.
Source: The National Academies of Sciences, Engineering, and Medicine.
3. The Science of Science Communication — Full Session
This seminar will address the latest insights behind effective science communication, especially focused on the means of video content. How can you make specific audiences curious about your research using video content? And what are useful tips for creating audience-oriented content?
Source: Jackson Wild/National Science Foundation.
4. Greg Foot’s tips for a good science communication
British scientist and communicator Greg Foot talks enthusiastically about science communication. He gives concrete, practical tips to scientists from 3:08.
Source: AXA ResearchFundL
5. Communicating science | Sheril Kirshenbaum | TEDxCongressAve
Scientist and communication practice expert Sheril talks about the image of science and utility / necessity of science communication and PR in a TEDx session.
As of 10.55: why is it important for scientists to interest and involve the public in their research?
By: TEDx Tal
6. Wegweiser der Wissenschaftskommunikation (German)
Clear explanation (in German) with tips from a specialist from a German agency on how to tackle science communication logically and systematically.
7. A Practical Guide to Science Communication
Seminar on science communication in neuroscience. Scientists and communication specialists from various (American) universities will speak. They give advice and tips and interact with the (neuro)scientists from the public.
Video page: https://neuronline.sfn.org/outreach/a-practical-guide-to-science-communication
Want to know more about what science communication can do for your research or spin-off? Schedule a free consultation with Consortius. Click here to book right away on a day and time of your choice.